E-commerce platform Hubb aims for F&B market

Restaurants pay a flat-fee rather than commission per order
Delivery, E-commerce, F&B, Platform

A new subscription-based e-commerce platform is hoping to provide a space for F&B outlets to reach customers for home delivery without the high commissions demanded by other aggregators.

Hubb acts like a meeting place between restaurants and customers, while also creating a space where restaurants can distribute menus, dishes, ingredients, and more by simply downloading the terminal and subscribing.


Rather than charging a commission fee per order as many similar platforms do, Hubb offers its services for a minimal monthly subscription fee of AED50, until the end of 2021, with charges rising to AED100 thereafter. Plus, until September 15, restaurants can sign up for free.

Hubb allows restaurants to use their own delivery drivers, or, after September 15, will provide outlets with a third-party food delivery service option.

Anastasia El Hage, founder and CEO said, “There is no doubt that food delivery apps and aggregators open the doors to a whole new realm of clientele for restaurants across the city and beyond. However, the current model is not sustainable, with mediators eating into a huge percentage of restaurants profits.

“In the wake of the global pandemic, independent restaurants in particular are struggling to turn a profit and are looking for more cost-effective ways to reach their customers – especially via online food delivery services and home delivery services. Our mission is to endorse and help all businesses, whether big or small, to grow, meet their customers’ demands and enjoy a higher percentage of their profits by registering with us at a minimal cost per month.”

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