Global food and beverage company PepsiCo is set to hand out 35,000 bottled water and canned soft drinks to UAE workers in partnership with social support volunteering organisation Draw a Smile.
As part of the initiative, PepsiCo will contribute 30,000 Aquafina bottles and 5,000 cans of soft drinks to labourers and security personnel working in the UAE heat.
Aamer Sheikh, president and general manager at PepsiCo Middle East, North Africa and Pakistan, said: “The partnership with ‘Draw a Smile’ truly reflects our commitment to ‘winning with purpose’. We believe that growth and prosperity are incomplete, unless we pass on their benefits to those who have helped us build and progress over the years. 2020 has been a challenging year for us all -- some more than others, and now more than ever, we need more than just lip service. We need to use our power and influence to give back to the community, and inspire hope & positivity.”
Bicycles with coolers will make stops at various construction sites in Dubai, handing over cold water, soft drinks, and caps to help workers battle the searing heat. PepsiCo will also provide t-shirts and organise transportation for volunteers on ground.
Draw a Smile founder Ahmed Ali said: “We are grateful for PepsiCo’s generous contribution that will bring joy to more people, providing a moment of calm in these tumultuous times. We want people to realize that a small gesture of handing over a cold beverage, water, or ice cream to someone in the heat can make a big difference and we hope that this serves as a moment of calm reflection for all of us, who are in a position to help. We urge people to take this up in their own communities and be the reason for someone’s smile today.”
So far, PepsiCo and The PepsiCo Foundation, along with its local bottling network and partners, have contributed a total of $5 million (AED15 million) to provide relief to Covid-19 hotspots across the MENA region.