MMI fine wine category manager Beans Boughton has become the UAE’s first resident Master of Wine, becoming one of only 409 worldwide and just a handful in the Middle East and Africa.
Master of Wine is regarded as the most distinguished wine qualification in the world and is issued by The Institute of Masters of Wine in the United Kingdom.
To achieve this accolade, Boughton has to prove his understanding of all aspects of wine and pass multiple blind tastings and theory papers, as well as submitting a research paper on ‘Examining the impact of market visits by winery principals on brand performance in the premium on-trade channel in Dubai’,
As Master of Wine, Boughton will now use his knowledge to help MMI’s trade and private customers with advice and recommendations and work across all areas within the wine industry including winemakers, oenologists, shippers, retailers, and writers.
In his role, Boughton is responsible for fine wine category management across the Dubai On-Trade, Le Clos (winner of Airport Drinks Retailer of the Year 2017 & 2018), MMI Retail, airline and travel retail, and MMI’s international markets. His role also involves managing the ranges and winery relationships for Burgundy, Rhône, Loire, Italy, Spain, Germany, Austria, South Africa, Australia, and New Zealand.