Anchor Food Professionals launches 'baked with goodness' competition

Anchor Food Professionals is inviting everyone with a passion for baking or cooking to create an innovative recipe with dairy as its main feature
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Entries are open until March 31, 2018.
Entries are open until March 31, 2018.

Anchor Food Professionals is searching for the next generation of culinary stars with the launch of its ‘Baked With Goodness’ competition, designed to uncover new menu creations and highlight the importance of all-natural ingredients.

Together with three partner establishments – Revo Café at Mövenpick Hotel Ibn Battuta Gate, Sale Sucre Patisserie and The Pizza Company, Anchor Food Professionals is inviting everyone with a passion for baking or cooking to create an innovative recipe – with dairy as its main feature.

One winning dish will be placed on the menu of each of the three partners’ outlets for one month, chosen by Anchor Food Professionals head chef Manfred Kohlen and head chefs at each partner outlet. Each of the three winners will also win an overnight stay and brunch for a family of four at Mövenpick Hotel Ibn Battuta Gate, kitchen equipment gift vouchers and an exclusive culinary workshop at the Anchor Innovation Centre.

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“The culinary competition aligns to Anchor Food Professionals’ commitment to providing the region with the highest quality, all-natural dairy products direct from New Zealand, while leveraging the latest food trends in the UAE that signal a turn towards naturalness,” said Kohlen.

The competition follows a recent survey YouGov commissioned by Anchor Food Professionals that revealed millennials in the UAE place greater value on what they put into their bodies and are educating themselves on the benefits of natural and minimally processed foods.

The survey revealed that 62% of UAE residents are willing to pay more for fresh, natural and minimally-processed ingredients while eating out. This comes as more consumers here are increasingly aware of the important role that fresh ingredients play in health and nutrition.

“The growing preference for less processed, natural ingredients is great news for dairy as the ultimate all-natural food – butter, which is just a churn away from milk, has seen a global surge in demand while full-cream milk is back in fashion,” Kohlen said.

To enter the competition, upload pictures of the dish and recipe to Instagram and Facebook with the hashtag #BakedWithGoodness. Entries are open until March 31, 2018.

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