Supplier Focus: Moka General Trading

Sheryl Maxwell, general manager for Moka General Trading LLC, talks about the company’s offerings in the chocolate and coffee sectors.
Moka General Trading, Chocolate, Coffee, Products and services, Neuhaus, The Dubai Mall

Give us a brief about Moka and its products.

Moka General Trading LLC was established in Dubai in 1990 and is the supplier of high quality products and services in the UAE. We are the agent and/or sole distributor of several renowned brands, specialising in Neuhaus chocolate, coffee and single-serve coffee machines. We supply our products and services to retail, horeca and corporate clients. We also operate our own retail store, Neuhaus, at The Dubai Mall. Moka General Trading is an ISO certified company.

What is your core business concept and product range?


Moka specialises in the supply of high quality chocolate, authentic Italian coffee and single-serve coffee machines. We supply chocolates for turn-down, mini bar, business class and first class (to airlines, VIP jets) & VIP lounges. We also supply coffee and single-serve coffee machines to the hospitality industry.

Have you introduced any new product ranges recently?

Neuhaus continuously introduces new and limited-edition products multiple times a year with a special focus on seasonal chocolates. Our Neuhaus Maître Chocolatier produces special edition chocolates that highlight our expertise and exceptional quality.

In the UAE in the coming months, we shall roll out our Neuhaus coffee and praline pairing. Neuhaus, having seen the importance of building deeper experiences along the customer’s journey, has recently introduced this exciting concept. This can be experienced at Lufthansa Senator Lounge, Frankfurt Lufthansa Lounge, and Brussels VIP Protocol.

Introducing new products enables us to stay innovative, and pushes us to strive for better and greater product ranges, while keeping our core traditions intact.

Have you expanded the company to new regions?

We supply to the UAE and at the moment, do not have plans to expand to new regions.

Which hotels or restaurants have you recently partnered?

We are currently working on an exciting new project (that I cannot divulge at this time) that will be fully functional by the fourth quarter of this year.

Why should the hospitality industry work with you and your products?

Quality is something that matters a lot to Moka. This is the heart of our business and we endeavour to proudly provide our products and services to the hospitality industry that truly cares about their clients as much as we do. When we bring in a product, we make sure that this product is one of the best in the market.

Our brand, Neuhaus, is over 160 years old. Neuhaus is the inventor of the original Belgian chocolate: Belgian pralines. Our Neuhaus chocolates are imported from Belgium, use only the finest and non-GMO ingredients. Neuhaus is also a supplier to The Royal Court of Belgium. In addition, our Caffitaly coffee is enjoyed by some of the most prominent clients in the UAE.

We are committed to best practices and excellence and are an ISO certified company: ISO 9001:2015 Quality Management System; ISO 14001:2015 Environmental Management System & BS OHSAS 18001:2007 Occupational Health & Safety Management System certified by The British Standards Institution (BSI).

What is the company working on for the next 12-18 months?

We are going to introduce many exciting developments in the coming months including an iconic chocolate tower in our Neuhaus Dubai Mall outlet that will be built here by our Neuhaus Maître Chocolatier. We are also bringing in a new and exciting brand that complements what we already have. We shall introduce this very soon!

Contact details:

T: +971 4 379 0512

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