Barilla launches whole wheat pasta range in the Middle East

The high-fibre pasta is available now
Barilla, Barilla pasta, Pasta

Barilla has launched a new whole wheat pasta range in the Middle East, in response to customer demand for healthier food options.

Made of 100% whole wheat, the new range provides six grams of fibre per serving, which is three times the amount in traditional pasta.

Barilla – MEA managing director Loay Elkhouly said: “Since we launched in this region, we have witnessed a change in demand from our consumers. With our gluten-free pasta launch last year, we have committed ourselves to providing consumers with a range of options whether it is for health reasons, taste or for personal preference.”

Barilla whole wheat pasta comes in six different varieties: fusilli, pennette rigate, spaghetti, farfalle, coquillettes, and tortiglioni.

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