Dubai-based foodservice supplier Chef Middle East picked up the International Distributor Marketer of the Year award at the Certified Angus Beef Annual Conference.
Held in Maui, the conference was in honour of Certified Angus Beef’s 40th anniversary, and Chef Middle East’s award celebrates a leader in product quality, marketing, and sales.
Chef Middle East took home the honour thanks to its work in introducing Certified Angus Beef’s prime cuts and beef bacon to the market through events such as Taste of Autumn. Chef Middle East also participated in hands-on beef cutting at the American firm’s culinary centre in Wooster, Ohio, sharing its knowledge with customers.
