Chef Middle East and Belberry Preserves have partnered up to introduce the latter’s high-quality preserves and delicacies into restaurants and hotels throughout the region.
The range, based on fresh fruits and vegetables with a long ambient shelf-life, is already supplied to hotels around the world in countries such as Belgium, Spain, Netherlands, and South Korea, and Chef Middle East will now distribute it in the Middle East.
Thierry Vandererfven, owner of Belberry Preserves commented: “This new partnership with Chef Middle East is very important as we think the Middle East market has a huge potential with their hotels.
“Our biggest opportunity is that Belberry can offer a total package for the luxury hotels, from exquisite jams to acacia honey and chocolate spread as well as condiments ketchup, mayonnaise and mustard; all available in different sizes and packaging.”
Jiji Mathews, culinary category manager at Chef Middle East, believes this partnership will raise the bar for the premium preserves and delicacies in the market and contribute to the growth plan of Chef Middle East.
“Since the inception of the company in 1995, Chef Middle East has been a pioneer in introducing high-quality gourmet products to our strong client base in the region. With a legacy of over 60 years of producing high quality fruit preserves, Belberry was an obvious choice to include in our portfolio. Their range comes as a complete solution by offering a full line of jams, honey, spreads, condiments and spreads for the front of house and back of house offerings. The brand ensures to provide premium quality that hotels and restaurants would be proud to offer,” said Mathews.
Both companies will participate at the world's largest annual food and beverages trade show Gulfood from the February 17 to 21, 2019 at Dubai World Trade Centre. Chef Middle East will be on Booth No 651, Hall 6 and Belberry Preserves on Booth No. S2-C57 Sheikh Saeed Halls, Belgian pavilion.