Lavazza to launch exclusive blend at Gulfood in Dubai

The coffee brand is aiming to become the region’s market leader
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Lavazza, Coffee

Lavazza will be bringing an exclusive new coffee blend to promote at Gulfood 2019.

Taking place in Dubai World Trade Centre from February 17 to 21, Gulfood is the world’s largest food event for businesses and is where Lavazza will first showcase its new Tierra Colombia blend.

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Riccardo Codonola, head of WEMEA marketing sales department of Lavazza said: “For over 120 years, Lavazza has been delivering authentic coffee experiences in more than 90 countries all over the world. GCC represents a highly important market for our brand and we’re delighted to be present at Gulfood 2019 sharing the infinite palette of coffee experiences we can imagine with our passion and expertise in coffee. With its dynamic lifestyle and economy, GCC presents many opportunities and challenges, and we are proud to say that our brand recognition has greatly increased over the past few years and we are eager to increasingly meet our customers’ expectations in the Gulf.”

Lavazza will also be showcasing its classic collection of traditional Italian espresso coffee with a contemporary twist, and the book Coffee Absolute Gastronomy by Flavel Monteiro.

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