UAE-headquartered Truebell has highlighted plant-based meat replacements, dates, grains, pulses and nuts as key trending food products in UAE stores ahead of Eid Al Fitr.
In line with Eid food trends, the retail and food services division of the company is looking to expand its portfolio with a wide variety of new flavours to suit the UAE’s diverse palates over the next 12 months.
Truebell director Jitendra Gandhi, said: “Amid the various nutritional programmes on the market today, plant-based diets as well as meat replacements are becoming particularly prominent and we as a regional FMCG importer have certainly noticed this increasing trend as we look ahead to the Eid Al Fitr celebrations and beyond.
“Products such as dates, grains, pulses, nuts and plant-based meat replacements including seitan, tempeh and tofu - which will be commonly used for dishes such as hummus, al hares, ouzi, ferni, aishu laham and fouga over the Eid - are gaining traction across the region and over the next 12 months we will looking to add brands that fit into these categories to our ever-expanding portfolio.
To date this year, one of Truebell’s prime focuses has been the introduction of a wide variety of new flavours for the region’s multi-national palate with the retail and food services division of the company entering into exclusive distribution agreements with a number of leading brands from Japan, Brazil, Philippines, Serbia, USA and the UK.
“These new partnerships further underpin our expansion plans in the retail and food sector following the opening of our new state-of-the-art distribution centre in September last year,” Gandhi added.