Kraft Heinz’s foodservice products, including Heinz Ketchup and Mayonnaise, are to be distributed across the country by Bidfood UAE.
Bidfood UAE has established a partnership that will see iconic Kraft Heinz items available in the country, as well as introducing the company’s wider range of brands such as Bull’s-Eye Barbecue, Tomato Salsa, and Soy Sauce.
Bidfood ME’s chief commercial officer, Wael Al Jamil, said: “We couldn’t be happier to partner with one of the most distinguished food brands in the world; Kraft Heinz was able to achieve, and deservingly so, a global community around its brand built on excellence in quality. Kraft Heinz products truly became an essential item on every table around the world. Together, Bidfood UAE and Kraft Heinz will embark on an exciting culinary journey founded on vigorous sales tactics that will drive Kraft Heinz’s products into the UAE’s foodservice channels – we are ready, willing, and able.”
Bidfood Middle East currently operates in five markets via the Bidfood stand-alone commercial entities in every market – Bidfood UAE, Bidfood Oman, Bidfood Bahrain, Bidfood KSA, and Bidfood Jordan. Bidfood ME supplies major brands such as illy Coffee, Sweet Street Desserts, San Pellegrino Waters, Lamb Weston, Monin, Fonterra, Bridor Bakery, General Mills to the GCC foodservice market.