Bidfood UAE has signed an exclusive partnership with Cornish Sea Salt to distribute the brand to foodservice in the country.
The sea salt company from Cornwall, UK, was showcased on the Bidfood Middle East stand at Gulfood 2020, proving popular with visitors to the trade show.
Commenting on Bidfood UAE’s latest partnership, Bidfood ME’s chief commercial officer, Wael Al Jamil, said: “With a company as passionate and as invested in their products and vision as Cornish Sea Salt, it was an easy decision to make for us – we know that on boarding the brand would only add value to our portfolio. In today’s world, cheaper table salts are taking a back seat to artisan salts with both the health benefits and culinary versatility. We are excited to take sea salt to great new heights together with Cornish Sea Salt’s team.”
The range of foodservice products available to UAE foodservice customers through the new partnership includes six 1kg and 1.5kg tubs ranging from core flavours to blended salts such as chilli sea salt, garlic sea salt, and lemon and thyme sea salt.
Cornish Sea Salt group sales director, Suzanne Skerry, said: “Meeting the Bidfood team at Gulfood back in February, I immediately knew that our product was in good hands for its introduction to the Gulf. We look forward to making the most out of Bidfood UAE’s network of chefs, culinary professionals, and foodservice outlets to grow the brand and to help people ‘sea’ salt differently.”