Chef Middle East has extended its partnership with Arla Foods to include the Starbucks ready-to-drink range.
The chilled coffee range, which will be available in hotels, restaurants, schools, universities, offices, vending machines, and more, includes five frappuccinos, four chilled classics, two double shot, and one tripe shot products.
Samer Abou Daher, foodservice manager at Arla Foods, said: “Chef Middle East has always been a very strong and a strategic partner to Arla Foods’ Foodservice business in the UAE. With CME’s professional team, fantastic reach into hotels, restaurants, bakeries, etc., we managed to grow our partnership with a robust double digit CAGR over the last five years. In addition to our existing business with brands like Lurpak Butter, The Three Cows Cheeses, Puck Creams and Arla Pro range, we are adding today our beverage range under the Starbucks brand. The ready-to-drink beverages are produced in Denmark with Arla’s fresh milk and Starbucks’ own coffee. We strongly believe that this new addition will open new opportunities in hotels’ mini bars, pool areas, cinemas, university canteens, entertainment centres, theme parks, etc. Both the teams at Arla Foods and Chef Middle East are looking forward to work together developing this business.”
The new range will be available from Chef Middle East from this month, with CEO Steve Pyle saying: “We are excited to extend our partnership and collaboration with Arla Foods to promote a brand which is globally recognised as a trailblazer. We look forward to introducing the range to customers old and new and growing our overall beverage offering.”